Policies and Procedures

The primary objective of adhering to the University branding specifications is to enhance the image and identity of the University. The University’s Coat of Arms and name, which directly affect our image, must be of a consistent quality and character. As such, The University of the West Indies Coat of Arms (our “logo”) and name ought not to be casually modified.

Visual Identity Guidelines

Generally, the placement of the Coat of Arms, University name and address have been kept consistent in the top, centre position. However, wherever there is a height constraint, we have placed the Arms, name and address in the top, left position. These are the two preferred positions for these elements. Where the University’s Coat of Arms appears together with another logo, the preferred placement for the Arms is top, left with the partnered identity or logo on the top, right. The full University address, i.e. “St. Augustine, Trinidad and Tobago, West Indies”, usually appears on most printed matter, although there are some exceptions.

Style Manual

An organisation's stationery and printed documents, including the type of paper, design and layout, are perceived to be indicative of the quality of work and professionalism of that organisation. Differences in the quality of presentation of stationery items can result in a confused image and identity. It is therefore essential that all persons responsible for using and promoting our name and Coat of Arms, whether they are administrative managers and staff, academic staff, researchers or students, be well versed in the approved use and standards of this symbol.

For guidelines for the development of promotional material and publications of The University of the West Indies and the use of the UWI Crest, click here.

Visual Identity Documents & Templates

• Style Manual